// PRICING

FREE WHERE IT
MATTERS.

You only pay when value is being created.

ONE PRINCIPLE:
PAY FOR VALUE.

Installers never pay for the CSMS. Operators share margin only when drivers are billed. Developers pay for API usage — like infra should be priced.

// FOR INSTALLER-OPERATORS

OPERATOR

£0 + 5%→1%
// BETA — 0% DURING BETA
// INCLUDED
  • Everything in Free
  • White-label portal
  • Stripe payments
  • Tariffs + RFID
  • Customer accounts
  • Banded margin
  • Default 60/35/5 split
→ Apply for Beta
// FOR DEVELOPERS

PLATFORM API

Per-charger + per-kWh
// CLOSED BETA
// INCLUDED
  • REST + Webhooks
  • OCPP 1.6J state mgmt
  • OCPI 2.2.1 roaming
  • Smart charging
  • Signed meter values
  • Firmware rollouts
  • 99.5%–99.9% SLA tiers
→ Apply for access

MODEL IT ON
YOUR NEXT JOB.

A single project. Set sessions and miles, then see what site owner, installer, and Dynamo each earn with transparent working.

// LIVE PROJECT MODEL// 6 CHARGERS · HOTEL
// SITE OWNER GETS
£19,969
PER YEAR
PAYBACK: 5 MONTHS
// INSTALLER GETS
£13,313
PER YEAR
+ £66,564 OVER 5 YRS
// DYNAMO GETS
£1,458
PER YEAR
~ 4.2% OF NET MARGIN

YOUR PROJECT.

// SITE TYPE
// CHARGERS IN THIS JOB6
// SESSIONS / CHARGER / DAY2
// HOW MANY CARS TYPICALLY USE EACH CHARGER PER DAY.
// MILES ADDED / SESSION80 mi
// TYPICAL TOP-UP. HOTEL ~80 / WORKPLACE ~30 / PUB ~40 / DEPOT ~120.
-> EQUALS 46 kWh / CHARGER / DAY (3.5 mi/kWh)
// WHOLESALE ENERGY COST£0.28 / kWh
// WHAT THE SITE PAYS FOR ELECTRICITY.
// RETAIL RATE TO DRIVERS£0.65 / kWh
// MIN £0.38 = WHOLESALE + £0.10 OPERATOR FLOOR. UK PUBLIC AVG ~£0.60-£0.70.
// CAPEX MODE
// CAPEX PER CHARGER (INSTALLED)£1,500
// AC 7.4kW INSTALLED, INCLUDING LABOUR.
// SITE OWNER SHARE OF NET MARGIN60% / 40%
// SLIDE LEFT: INSTALLER KEEPS MORE. SLIDE RIGHT: SITE OWNER KEEPS MORE.
// SHOW NUMBERS

THE WORKING.

// PROJECT VOLUME (PER YEAR)

Total sessions4,380
Miles delivered350,400
Energy delivered100,114 kWh

// REVENUE & COSTS (PER YEAR)

Driver payments at retail£65,074
Wholesale energy-£28,032
Stripe fees (1.5% + 20p/session)-£1,852
Maintenance (£75/charger)-£450
Net margin pool£34,740

// THE SPLIT

Dynamo banded fee-£1,458
Distributable to deal£33,282
Site owner (60%)£19,969
Installer (40%)£13,313

// SITE OWNER PAYBACK

Total project capex£9,000
Payback period5 MONTHS
// WHAT'S INCLUDED IN THE MATHS ABOVE

Stripe fees: charged on every paid session at 1.5% + 20p. Real, deducted up front.

Maintenance allowance: £75 per charger per year. Higher-utilisation public sites may need £100-£150.

Retail floor: the calculator cannot go below wholesale + 10p/kWh.

VAT: toggle above. UK VAT-registered operators reclaim VAT on energy and capex but charge VAT on driver payments.

Not included: grid upgrades or transformer work, insurance, accountancy, and operator support time.

EXCEL MODEL

The full working, every assumption, every line. Take it into Excel and tweak it.

// READY NOW · INSTANT · NO SIGN-UP
BRANDED PROPOSAL

A PDF proposal for your customer with your own brand details and this project model.

// COMING SOON · OPERATOR BETA FEATURE

WHY WE PRICE THIS WAY.

Free for installers because they are our wedge — the people who touch every charger first. We would rather you commission on Dynamo than debate a licence invoice.

Banded margin for operators because we want you to grow. The fee falls as your routed MWh rises — infrastructure pricing, not a permanent tax on a small portfolio.

Per-unit for developers because that is how serious API infra is priced. You pay for connected chargers and work done on the wire — not-seat-per-month SaaS theatre.

FOUR QUESTIONS.

// Q.01

When does Operator GA pricing kick in?

We will give founding beta operators at least 60 days notice before any banded margin applies. During beta, Dynamo margin is 0%.

// Q.02

What if I am both an installer AND building an app?

Use Free CSMS for your install base, and apply for Platform API if you need a developer surface. We will not double-charge you for the same chargers — the team aligns accounts during onboarding.

// Q.03

Are there volume discounts on Platform?

Yes at GA. Founding cohort partners get a published price lock for 12 months; volume tiers are shared when GA pricing is published.

// Q.04

Do you take payment processor fees on top?

Stripe fees pass through at cost. Dynamo margin on Operator is on routed kWh only, not a hidden markup on card fees.

START FREE.
SCALE WHEN
YOU EARN.

Activate the CSMS. Apply for Operator or Platform when you are ready — we review weekly.